Keeping things simple is my rule of thumb. The less ingredients the better. I had better be able to understand every ingredient on the list and not have to decipher it or google it! The fresher the better!! In my opinion your diet is a way of life and not something that is restrictive. Finding healthy options should not be frowned upon. Now days there are so many different ways to make fresher food options into so many fun and amazing tasting meals! Even ice cream!! So I encourage you to reach beyond your limitations and try out something new today. :)